I’m Robin Seetz — founder of Verity PX, Product Leader and father of a daughter who moves faster than my morning decaf coffee cools down. I live in Rotterdam.

Back in 2012, during one of those reflective “Where-am-I-going-in-life” moments, I wrote down that I wanted to become really good at product management. Not for the sake of it, but because I wanted to help people and organizations through digitalization.

That motivation hasn’t changed.
I was inspired by an American story about a company that helped modernize government services. It shocked me how frustrating public software could be, especially for people who are older, less digitally skilled, or living with a disability. That’s what fueled my purpose in life.

Since then, I’ve spent over 10 years in product management. I started at Coolblue, optimizing conversion and cross-sell margins with tools like wishlists and comparison features. Later I moved into the scale-up world, driven by curiosity (and some fascination with venture capital). I learned how to build products under pressure, which was not always glamorous, but incredibly valuable. I also realized it’s not just about injustice, actually most companies struggle with building the right things. Let alone optimizing the right things for those less digitally savvy.

Then I spent 2.5 year building a Product Management Consultancy firm as an intrapreneur at Navara. Even though, we were profitable, I missed something. I couldn’t really focus on what makes one Product Owner or Manager excel and the other one not at all. Also, I missed having something I actually owned. 

Now, I run Verity PX, a product experience agency focused on helping companies grow with better product analytics and smarter product decisions. I also work as a product leader and consultant, mainly with teams owning a digital product like an (internal) app, website or portal like MyAccount.

What I love most? Helping teams go from guessing to knowing. From building features to solving problems. From output to outcomes.

If we want to change this, we need to shift our mindset. Less focus on doing things right. More focus on doing the right things and using data to help us figure out what those are.

That’s what keeps me going.

Curious to learn more or work together? Follow me on LinkedIn or drop me a message. I always enjoy a good chat with hot decaf coffee.